Page URLs: Flat URL Structures
Overview
When building your website with Landing Pad, you might notice that all your pages — whether they’re blog posts,
services, or testimonials — have simple, clean URLs like:
/content-writing
/ai-marketing-guide
/customer-support-service
Instead of longer, nested paths like:
/blog/ai-marketing-guide
/services/customer-support-service
This is called a flat URL structure, and it’s a deliberate decision designed to keep your site simple, stable and
user-friendly.
What is a Flat URL Structure?
A flat URL structure means every page lives at the same level on your website: there are no folders or categories shown
in the URL.
It doesn’t change how your site is organised internally: your blog posts, services and other content types are still
grouped properly within the platform. It only affects how the web address appears to users and search engines.
Benefits of a Flat URL Structure
1. Shorter, cleaner links
Short URLs are easier to read, remember, share on social media and type into browsers.
2. No broken links if your site evolves
If you ever change your categories or content structure in the future, your URLs stay the same - which means no broken
links, no redirect headaches and no lost SEO value.
3. Focused on content, not structure
Search engines today focus more on the quality and relevance of your content than the folders in your URL. Your page
title, metadata, headings and internal links matter far more than whether the URL includes “/services/” or not.
Common Questions & Concerns
“But doesn’t having categories in URLs help with SEO?”
It used to, but that’s no longer the case. Search engines like Google now rely on content structure (headings, links,
schema, etc.) and on-page context, not just URL format. In fact, too many folder levels in a URL can make it harder to
maintain consistency and clarity across your site.
“Will users understand where they are?”
Absolutely. Even though the category isn’t in the URL, your pages still include clear headings, navigation menus,
breadcrumbs and content sections that help users understand where they are on the site and how to find related pages.
“Can I customise the URL anyway?”
Yes you can still choose your page slugs (the text after the /). We recommend keeping them short, readable, and relevant
to the page content.
Example:
✅ /seo-audit-service
🚫 /page123 or /untitled-2
How to Clarify This to Your Clients or Team
If someone asks why their service or blog URLs don’t include /services/ or /blog/, here’s a helpful explanation:
“Our platform uses a modern flat URL structure to keep your site clean, fast and easy to manage. While older websites
relied heavily on nested URLs for SEO, that’s no longer necessary. Search engines now care much more about your content
and user experience. Plus, this structure ensures your links won’t break if you reorganise your site in the future.”
Best Practices
- Use keywords that describe the page (e.g. /digital-strategy-guide)
- Keep URLs short and simple
- Use hyphens instead of spaces or underscores
- Avoid generic terms like /page1 or /new-service
Need Help?
If you’re unsure what your URL should be or want help naming your pages, our support team is here to assist.
